I'm in the business of giving passionate small business owners confidence and their customers a personal connection through thoughtful brand development. Crafting a brand that accurately portrays your products/services and resonates on a personal level with your audience is an essential trait of every successful business. Together we'll work to create a beautiful and strategic brand you'll be proud of (and we'll have fun doing it!).
Whether you’re looking for that printed piece that fits perfectly within your brand or you’re just looking for an eye-catching announcement or invitation for your next big event, we can work together to create something memorable. I work very closely with clients to get a thorough understanding of their organization and/or personal needs, audience, and style to create paper-perfect designs.
DIGITAL + SPECIALTY DESIGN
In addition to brand development and print materials, I can also design images for your website (think custom banners, buttons, etc.), promotional materials, stickers, stamps, or other projects. I also know many talented creatives, copywriters, and other delightful folks so if you're looking for something outside of the brand and print design areas, we can still make something work—just ask!
THE CREATIVE PROCESS
One of the most important things to me as a designer is making sure that you’re involved in every step of the design process. Through questionnaires, conversations, and a collection of visual inspiration, we will craft a brand that accurately represents your values and tackles your unique goals. As a designer with a unique background in both marketing and adult education, I make sure that you have an understanding of every stage of the design process.
DISCOVERY + STRATEGY
You found me! You have a project you're excited to get started and you're ready to get the ball rolling! Send me an email with an overview of your amazing project and what your timeline looks like. It's that easy!
After that we'll chat about your project and I'll get to know you and your organization. This is when we can talk timelines, your investment, and address any questions you might have. Following this conversation, I'll send you a proposal + contract.
Branding is all about evoking positive emotion. In order to do this, I'll also provide some homework that will help me (and you) really get in tune with the heart and soul of you and your company/project.
EXPLORATION + DESIGN
With a plan in place and an understanding of your unique story, we can then start working on the visual representation of your brand. I'll do some visual research and check in with you to make sure we get things just right. We'll share images of inspiration and make sure we're both on the same page aesthetically. I'll send you a moodboard that will capture the essence of your project, and with your approval, we'll move onto the formal design process.
That's when the magic happens! You'll sit back and relax while I flex my creative muscles. You'll get updates along the way and I'll ask for your feedback. Then I'll make any remaining revisions to perfect the project.
DELIVERY + CELEBRATION
We're all done! I'll wrap up any last touches and upon final payment, I'll provide the final files and materials determined in our contract. Your lovely project is now complete and ready to be released into the world!
This is when we celebrate with a high-five or the virtual equivalent when physical high-fives are not plausible. If you're local (Chicagoland), I'd love to grab a cup of coffee (or ice cream!) with you to celebrate. I'm a firm believer in celebrating accomplishments! :)