Jelly Legs is a quarterly collaborative bike publication that I founded in 2014. As an avid cyclist, I decided to create a publication that accurately represents the love and enthusiasm that so many cyclists feel in this community. However, I quickly realized that the only way to have that passion infused in this zine was to get other cyclists involved by sharing their stories, photos, and adventures.

For this brand, I wanted to create something that looked very raw and bold with strong ties to the DIY mentality of zine culture.


logo + brand development, print design, custom stickers, custom stamp

brand inspiration: 1 // 2 // 3

brand inspiration: 1 // 2 // 3

Styling, photography + art direction

Conceptual details