Wiberg Aquatic Center recently changed their name and were looking to update their current logo and branding to something that more closely represented their personality. The goal was to create a logo that accurately represented the fun, lighthearted atmosphere of the water park without looking too juvenile since the facility offers entertainment and services to a wide demographic.
logo + conceptual brand development
Pinch Provisions is the leading purveyor of personal care kits and emergency essentials.
The 2017 Spring/Summer catalog features a tight collection of season-specific kits that each pack a lot of personality. Through a punchy color palette, modern typography, and hyper-real photography, this catalog effectively highlights the functionality of each kit through a dreamy, summer lens.
Created in collaboration with Pinch Provisions' Senior Designer Jade Mummert
Photography by Craig Allen of Klicker Photography
art direction, editorial design, print design, product development, photo styling
This a project initially began at Design Like Mad, an annual design marathon where teams of designers and developers work together to create solutions for local non-profits' design needs in just 12 hours. We were paired with Trinity Pines Independent Senior Living Community and were asked to design a new logo, letterhead, business card, information card, brochure, and website. The client asked us to create a fresh look that really promotes its fun and active residents.
I collaborated with Kelly Rauwerdink and John Ziperski to develop the logo, color palette, business card, letterhead, and information card. I also designed the moodboard and was responsible for the design and layout of the brochure.
Following the event, Trinity Pines hired me to further develop their brand through additional print materials and designing a website that would reflect their new branding.
brand development, print design, customized weebly website
Casey approached me to create a bridal shower suite in honor of her sister! Even during our initial conversations, it became clear almost immediately that Casey wanted every detail of the shower (including the invites) to fit together in a comprehensive theme. With a modern and fresh venue in mind, I worked with her to learn more about her sister's style and the overall dynamic for the bridal shower itself. Our collaboration resulted in a cheerful and feminine bridal shower suite with just a touch of gold (and a lot of fun along the way).
event branding + print design